Assistant Professor of Marketing
Department of Business Administration
Education
- Ph.D. - University of Houston, Major: Marketing, Minors: Economics & Psychology, 2004
- MS - Madras Christian College, University of Madras, India, Major: Statistics, 1995
- BS - Madras Christian College, University of Madras, India, Major: Statistics, 1993
Research Interests
- Information Processing
- Counterfactual Thinking
- Decision-making
- Database Marketing
- Bayesian Methods
Teaching Interests
- Information Technology Applications in Marketing
- Marketing Research
Honors and Activities:
- Dean’s Award of Excellence, C. T. Bauer College of Business, University of
Houston, 2004.
AMA-Sheth Doctoral Consortium Fellow, 2002. - Outstanding Promise as a Researcher Award, $4000, C. T. Bauer College of Business, 2002-2003.
- Bank of America Academic Success Scholarship, $1200, C. T. Bauer College of Business, 2002-2003.
- Harry B. & Aileen B. Gordon Scholarship (Ph.D. Academic Achievement), $1000, C. T. Bauer College of Business, 2001-2002.
- Robert L. & Ruth Kneebone Memorial Scholarship (Ph.D. Academic Achievement), $1000, C. T. Bauer College of Business, 2000-2001.
- Bank of America Scholarship for Academic Excellence, $1200, C. T. Bauer College of Business, 1999-2000.
- Work Appreciation Award, National Kidney Foundation, Singapore, 1996.
- Natrajan Prize for Academic Excellence, 1995.
- Raghunathan Statistics Prize for Academic Excellence, 1994.
Recent Publications:
- Krishnamurthy, sarathy and Anuradha Sivaraman (2002), "The Impact of Counterfactual Thinking on Processing of Subsequently Encountered Stimuli,"Journal of Consumer Research, 28(4), 650-658.
- Krishnamurthy, Parthasarathy and Anuradha Sivaraman (2003), "Self-Other Differences in Counterfactual Thinking", in Proceedings of the Society for Consumer Psychology: Winter Conference, Eds. Christine Page and Steven Posavac, 130-132.
- Krishnamurthy, Parthasarathy and Anuradha Sivaraman (2003), "Self-Other Discrepancies in Counterfactual Thinking," in Advances in Consumer Research, Eds. Punam Anand Keller and Dennis W. Rook, (30), 214-215.
