• Ph.D. in marketing, Simon Graduate School of Business, University of Rochester, 2006
• MS in applied economics, Simon Graduate School of Business, University of Rochester, 2004
• MBA in marketing, Recanati Graduate Business School, Tel Aviv University, 1997
• BA in economics, statistics and operations research, Tel Aviv University, 1994

• Consumers’ goals and their effects on judgments and decision making
• Terror management theory
• Hypothesis testing
• Emotions and persuasion

• Consumer Behavior
• Marketing Research
• Marketing Management
• Advertising
• Pricing

Honors and Activities:

• Society for Marketing Advances Dissertation Competition - Finalist 2004
• AMA-Sheth Foundation Doctoral Consortium fellow 2005
• University of Rochester fellowship 2001-2005
• ad hoc reviewer SCP conference, 2003, 2005, 2006
• ad hoc reviewer Sheth dissertation proposal competition, 2003

Recent Publications:

• Herzenstein, Michal, Steven S. Posavac, and, J. Joško Brakus (forthcoming), “Adoption of New and Really New Products: The Effects of Self-Regulation Systems and Risk Salience,” JMR.
• Posavac, Steven S., Michal Herzenstein, and David M. Sanbonmatsu (2003), “The Role of Decision Importance and the Salience of Alternatives in Determining the Consistency between Consumers’ Attitudes and Decisions.” Marketing Letters, 14 (1), 47-57.
• Herzenstein, Michal, Sanjog Misra, and Steven S. Posavac (2004), “How Consumers’ Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs Influence Ad Effectiveness, and Consumer and Physician Behavior.” Marketing Letters, 15 (4), 201-212.