• Ph.D. - Carnegie Mellon University
• MS - Carnegie Mellon University
• AB - Johns Hopkins University

Research Interests:

• Macromarketing
• Mood-Related Consumer Behavior
• Sales Interactions and Relationship Marketing

Teaching Interests:

• Marketing Research
• Consumer Behavior
• Marketing Management

Honors and Activities:

• Nominated to the University Faculty Senate for the “Excellence in Teaching Award”, 2003.
• Coached a student team to semi-finalist status in the 2003 Leonard J. Raymond Collegiate Echo Competition sponsored by the Direct Marketing Education Foundation, 2003.
• Selected and funded by the Center for Teaching Effectiveness to attend IDEA Seminar, "Rethinking the Learning/Teaching Process," Baltimore, MD, October 6-8, 1999.
• Steffey Chair Award for Best Paper, "The Role of Affect in Marketing Conference," University of California - Riverside, Riverside, CA, June 2, 1995.
• Provost's Lecture, Quinnipiac College, Hamden, Connecticut, "The Agony and Ecstasy of Research," September 29, 1994.
• Distinguished Senior Faculty Research Award, University of Delaware, Department of Business Administration (1992)
• "Mood States and Consumer Behavior: A Critical Review," listed as one of the classic articles ever published in Journal of Consumer Research as determined by the number of times it has been cited annually, (Reference: "Assessing the Influence of Journal of Consumer Research: A Citation Analysis," J. Cote, S. Leong and J. Cote, Journal of Consumer Research, Vol. 18, No. 3, December 1991).
• Faculty Participant at AMA Doctoral Consortia - August 1995, University of Pennsylvania, Philadelphia, Pennsylvania. August 1991, University of Southern California, Los Angeles, California. August 1987, New York University, New York, New York. August 1985, Duke University, Durham, North Carolina.
• Journal of Retailing Honorable Mention Award for 1987: "The Effects of Verbal and Visual Components of Retail Communications," (with M. Houston)
• William Larimer Mellon Doctoral Fellowship, Graduate School of Industrial Administration, Carnegie Mellon University
• Phi Beta Kappa, The Johns Hopkins University, Alpha Chapter of Maryland

Recent Publications:

• Holbrook, M. and M.P. Gardner "Illustrating a Dynamic Model of the Mood-Updating Process in Consumer Behavior," Psychology and Marketing, 2000.

• Holbrook, M. and M.P. Gardner "How Motivation Moderates the Effects of Emotions on the Length of Consumption," Journal of Business Research, Vol. 42, No. 3, July 1998, pp. 241-252.

• Holbrook, M. and M.P. Gardner "An Approach to Investigating the Emotional Determinants of Consumption Durations:  Why Do People Consume What They Consume for as Long as They Consume It?," Journal of Consumer Psychology, Vol. 2, No. 2, 1993.

• Gardner, M.P. and D. Rook "In the Mood: Impulse Buying's Affective Antecedents," Research in Consumer Behavior, Vol. 6, 1993, pp. 1-28.

• Gardner, M.P. and R.P. Hill "Consumers' Mood States and the Decision‑Making Process," Marketing Letters:  A Journal of Research in Marketing, Vol.1, No.2, 1990.

• "Responses to Emotional and Informational Appeals: The Moderating Role of Context‑Induced Mood States," in E. Clark, T. Brock and D. Stewart (eds.), Attention, Attitude, and Affect in Response to Advertising, Erlbaum: New York, NY, 1994, pp. 207-223.

• "Differences in Optimistic and Pessimistic Customers’ Responses to Recovery Strategies,” by Harish Sujan, Meryl P. Gardner and David Cranage.  Annual Convention of the American Psychological Association, Washington DC, August 2005 (abstract)

• "Who’s Afraid of the Big Bad Wolf?  Location and Timing as Mediators in Americans’ Shopping Response to Terrorism,” by Marcia H. Flicker and Meryl P. Gardner.  Direct Marketing Educators’ Conference, New Orleans, LA , October 2004 (abstract)

• Flicker, M. and Gardner, M. (2002) “Which is Scarier: the Mail or the Mall?” presented at the Direct Marketing Education Foundation Annual Conference, October 20, and published in the conference’s online proceedings.

• Gardner, M.P. and Schumann, D.W. “Niche Marketing and the Transmission of Prejudice,” Proceedings of the 26^th Annual Macromarketing Conference, Williamsburg, VA, 2001.

• Gardner, M.P., Schumann, D.W. and Walls, S. “Managing our Affective States through Consumption Activity,” in S.E. Heckler and S. Shapiro (eds.), Proceedings of the Society for Consumer Psychology, 189-204, 2001.

• Gardner, M.P. and Schumann, D. “Managing Our Mood States Through Consumption Activity: A Grounded Theory Approach,” American Psychological Association 1999 Annual Convention, Proceedings of the Society for Consumer Psychology, 2000. 

• Gardner, M.P. and R. Kent "Fifteen Second Ads and the Perceived Duration of Television Commercial Time," American Psychological Association 1997 Annual Convention, Proceedings of the Society for Consumer Psychology, 1998.

• Gardner, M.P. and W. Harris "Special Session Summary: A Forum On Health-Related Consumer Behavior," in Advances in Consumer Research, Vol. 23, K. Corfman and J. Lynch (eds.), Association for Consumer Research, 1996, 397-398.

• Gardner, M.P. and B. Wierzbicki "Time Inconsistent Behavior: A Situational Factor Expansion of the Traditional Discounted Utility Model," Proceedings of the 1994 Society of Consumer Psychology, 1994.

• Gardner, M.P. and C. Broach "Mood-Product Interactions: An Exploratory Study," Proceedings of the Society for Consumer Psychology, American Psychological Association 1992 Annual Convention, Washington, DC, T. J. Page, Jr. and S. E. Middlestadt (eds.), CtC Press: Clemson, SC, 1992, 1-6. 

• Manrai, L. and M.P. Gardner "Consumer Processing of Social Ideas Advertising: A Conceptual Model," in Advances in Consumer Research, Vol. 19, J. Sherry and B. Sternthal (eds.), Association for Consumer Research, 1992, 15-22.

• Gardner, M.P., M. Pavelchak and C. Broach "Effects of Ad Pacing and Optimal Level Arousal on Attitude Toward the Ad," in M. Solomon and R. Holman (eds.), Advances in Consumer Research, Vol. 18, 1991, 94-99.

• Gardner, M.P. and L. Manrai "The Influence of Affect on Attributions for Product Failure," in M. Solomon and R. Holman (eds.), Advances in Consumer Research, Vol.18, 1991, 249-254.

• Gardner, M.P. and J. Scott "Product Type: A Neglected Moderator of the Effects of Mood," in G. Gorn, M. Goldberg and R. Pollay (eds.), Advances in Consumer Research, Vol.17, Provo, UT: Association for Consumer Research: 1990, pp. 585-589.