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      Eric Fang
Assistant Professor of Marketing
Department of Business Administration
   
 
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  Education:
  • Ph.D. Marketing, University of Missouri-Columbia
  • M.S.  Economics, Fudan University, China
  • B.S.   Economics, Anhui University, China
Teaching Interests:
  • International Marketing
  • Marketing Strategy
  • Introduction to Marketing
  • Marketing Management

Honors and Activities:

  • AMA-Sheth Doctoral Consortium Fellow 2003

  • Best Paper Award in Global Marketing and Societal Track at AMA 2002 Winter Educator’s Conference

  • Summer Doctoral Research Grant, Department of Marketing, University of Missouri 2001 ($3,000)

  • Doctoral Research Support Grant, Department of Marketing, University of Missouri 2001  ($1,000)

Recent Publications:

  • Eric Fang, Kenneth R. Evans, and Timothy Laundry, “Sales Control Systems’ Impact on Attributional Processes and Sales Outcomes: A Cybernetic Information Processing Perspective,” Journal of the Academy of Marketing Science 2005 October
  • Eric Fang, Robert W. Palmatier, and Kenneth R. Evans “Goal-Setting Paradox? Tradeoffs between Working Hard and Working Smart: A Cross-Cultural Analysis,” Journal of the Academy of Marketing Science 2004 (2)
  • Eric Fang, Kenneth R. Evans and Shaoming Zou, “The Moderating Effects of Goal-Setting Characteristics on Relationship between Sales Control and Performance,” Journal of Business Research 2005 (2)
  • Shaoming Zou, Eric Fang and Shuming Zhao, “The Exploration of Export Marketing Capabilities on Export Performance,” Journal of International Marketing 2003 (4)
  • Shaoming Zou, Charles R. Taylor, and Eric Fang, “MNC Control over Foreign Market Ventures: Do Host Governments Still Play a Major Role?”  Advances in International Marketing 2003, Vol.14
   
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