Marketing identifies common wants and needs among diverse
groups of people, selects target markets, and develops strategies for
new and existing products. Marketers formulate plans for pricing,
distributing, and promoting products and services to facilitate mutually
beneficial exchanges. Brands, advertisements, and new product
development are all part of marketing. To view the requirements
for an undergraduate degree in Marketing,
click here.
Marketing majors have traveled the
Lerner road to become product managers, sales leaders, and advertising
executives in the U.S. and abroad.
Since Marketing involves subjective
and objective analysis and implementation, the curriculum blends
first-hand experience and practical skills in the following courses:
·
Marketing Research
·
Marketing Strategy
·
Buyer Behavior
·
Information Technology
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